There are many different types of information that you can store and manage in Wovex.  For example information about Benefits, Objectives, Benefit Measures and Requirements.  

Each of these is an Object Type.  

If you have ten Benefit Measures in a Model, then you have ten Objects.  Every time you create a new Benefit Measure, that is a new Object.

(To get technical for a moment; each Object, at a simple level, is one particular instance of an object type.)